Richard Haid 👋

I turn complex products and ideas into stories people understand, share, and act on.

I’m a marketing, social, and communications leader with 15+ years of experience in tech and digital media, including a focus since 2020 on crypto, fintech, developer platforms, AI, stablecoins, and payments.

Discuss a role · LinkedIn

Richard Haid scuba diving in Vava'u, Tonga. — Me after learning how to scuba dive in 2012, Vava'u, Tonga.

About me:

I've worked in social, content, and communications for 15+ years. I started at 13 running YouTube channels, then worked with tech and crypto creators, crypto media, and now Coinbase Developer Platform.

At Coinbase Developer Platform, I have helped launch products and partnerships with Google, OpenAI, AWS, Shopify, Checkout.com, Circle, Deel, and many others. I handle social communications, launch copy, executive posts, and partner coordination.

Work samples:

Social · Blog

x402 launch

Problem: Make a new, invisible agentic-payments protocol understandable to developers, partners, and a broader audience.
What I owned: Wrote the launch copy plus executive and employee amplification copy, developed the ongoing social narrative, and coordinated partner messaging and launch-day distribution across Coinbase Developer Platform channels.
Outcome: Launch result: The announcement thread reached 1.1M+ views. Since launch: x402 has processed 180M+ transactions and is now stewarded by the x402 Foundation.

x402, 1 of 3

Additional launches:

Google AP2 + x402 (Social · Blog)

Coinbase Payments + Shopify (Social · Blog)

Work history:

Coinbase Developer Platform, Head of Social 2025 to present

Lead social and content strategy for Coinbase Developer Platform and Coinbase Institutional on LinkedIn, translating developer, payments, and institutional products into narratives for technical and enterprise audiences. During my time here, @CoinbaseDev grew from 25K to 63K+ followers and generated 30M+ impressions. I lead launch communications, executive amplification, partner coordination, and developer-led distribution.

Cointelegraph, Social Media Manager 2022 to 2025

Helped reshape Cointelegraph’s global social-news operation, developing faster publishing workflows and distribution strategies that contributed to 420M+ annual impressions and 750K+ new followers in one year.

Creator brands, Brand and Media Director 2011 to 2022

Led brand, video, social, and media work for leading tech and crypto creators, helping their channels generate tens of millions of views.

x402 demo:

x402 creates an open payment layer for the internet. It lets people and software, including AI agents, pay directly over HTTP, giving anyone a way to earn from their content, APIs, data, and digital work without relying on traditional payment infrastructure. This demo simulates that flow with real server requests: 402 → payment authorization → retry → 200.

2 truths and a lieSimulation

I've swum with humpback whales.
I love country music.
I love bananas.

Demo balance: $0.05 simulated USDC

A meme reading: I hope this email never finds you. I hope you find yourself instead. I hope you are free.